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Merge The Jelly
App Store Link:
Date
July 2023
Key Metrics:
Average Day-One Playtime: 38 Minutes
Average Day-One Retention: 57%
Cost-Per-Install: 0.35$
Download Count: 7,110,741
Reached #7 on iOS US App Store Top Charts
Merge the Jelly is a merging game where blobs of the same color combine to create higher-value blobs. It offers a very satisfying gameplay while engaging the players with its light puzzle elements. It became a global hit after its launch in August 2023, and we worked on the game for 9 months after release, constantly updating and improving it. Merge the Jelly was developed at Boost Games, the mobile game production studio I co-founded, and published by Rollic Games, a global leader in mobile game publishing and a subsidiary of Zynga.
